Top Ten Thoughts on 05/06
Hi Folks,
As I think back on the 05/06 season on this last day of operation, I can’t help but share a few thoughts with you. Below is my “Top Ten” list for the 05/06 season.
Beyond the obvious, like great snow, an early opening, an epic January powder month, and the “Second Season” we rolled out this spring; a few things stick in my mind. These are in no order of priority.
First, expectations for skiing and riding out-of-bounds have changed in this part of the world. In several instances, this activity put not only our customer in harms way but also put our professional patrol staff at risk. We need to look at the trends and re-think how this is being dealt with.
Second, we entered the 05/06 season very tentatively. What I mean is that after experiencing the drought of 04/05, we were very cautious at the start of this season. I think this created an environment where our staffing levels were too low in the first part of the season and it took awhile to ramp up to where we needed to be.
Third, Meadows has become very involved in competitions, freestyle venues, and events. As a result, we need to bulk up the staffing and resources in this area. The grooming department, parks and pipes staff, and race crew are impacted greatly by this and we need to rethink the staffing and resources in this area.
Fourth, customer service staff training is the key. We experienced some great outcomes this year by investing more time and money with a more focused and simplified approach to training. We’ve got a taste of the benefits of this and need to continue putting more resources into this. Our employees are our most important asset and always will be.
Fifth, on weekends, we need to make some changes in the lodge to create more seating for Food Services.
Sixth, the 4x4, 3x3, and 2x2 season pass products are great products that are priced right at this time. My feeling is that there should be a season pass in every pocket. Season passholders do continue to spend all throughout the season and they bring friends who don’t own passes. Every customer is important to us but season passholders are our core customer. Meadows needs to remember this.
Seventh, (and this one is controversial) the 9:00 a.m. opening is better than the 8:00 a.m. opening. For a number of reasons this is true. I took some heat on the change, and I’ll probably hear about it again by raising it here, but I still believe it’s the right thing to do considering all the issues.
Eighth, staying open on weekends in May (on a weather-permitting basis) with a May Challenge was an interesting experiment. I feel good about how it turned out this year. If we stay open next year in late spring we would definitely have to do it on the basis of weekends only and weather permitting like we did this year. I also think we have to have a “challenge” aspect to it. If it gets to the point that we’re turning empty chairs then we shouldn’t be open. It does have to do with the snow pack available at that time of year. It was tough on some of our employees who needed to move on to other summer jobs. Other employees really appreciated the extra income. I think it’s something that needs to be decided upon in the early spring each year based on what’s going on with the snow pack.
Ninth, I wonder what it’s going to take for people to figure out that it’s better to drive through Hood River to and from the mountain on weekends and holidays than going through Government Camp? Has it actually got to get worse on Hwy. 26 first?
Tenth, the blog has been a great way to communicate. I was kind of nervous jumping into this and there were times that I would spend lots of time each day managing it but I’m completely sold on the blog. It’s the best thing that has ever happened for me personally to be able to better understand and get closer to our customers. I like the format and the speed that it allows for communication. I looked back at the history and see that this is the 21st blog this year. Many more people read the blog than post comments. It’s also great for our employees to read the comments people post. Out of the hundreds of comments posted, I only didn’t post about 10. That was because they were using foul language or talking about something way off subject. Until something comes along that’s better, the blog will live on!
There are certainly more than 10 important things that happened this year but these are some big ones.
I’d like to thank everyone for a great season. Try and stay connected to our website this summer to track what’s happening at the resort. We’ll post some very interesting behind the scenes stories.
Have a safe and fun summer. We’ll see you on the slopes this fall!
Sincerely,
Dave