Meadows Extends the Season
Hi Folks,
I’m happy to announce that Mt. Hood Meadows is extending the season and will remain open 7 days a week through April 30, 2006. As many of you know, last fall we had scheduled our closing date for April 16th.
Late season skiing has always been a challenge for Meadows due to low participation. People seem to get distracted after March as the temperatures in the valley and the Gorge increase, the yard needs mowing, the golf courses open, the biking kicks in, and other recreational options expand. We’ve tried most everything: weekends only, closing and reopening for early summer skiing, and running 7 days a week into May. None of this has worked in the past and the company has run mostly empty chairs around in circles after mid-April.
I’ve had a fair amount of feedback over the last few weeks that people want us to stay open later than April 16th this season. It’s hard to gauge whether it’s a vocal few or representative of a larger population.
We’ve heard you and we’re willing to give it another try. Maybe things have changed and we’ll have visitors up here in late April! That would certainly help justify the decision next season (hint, hint)…
Historically, most every year we close with a lot of snow on the ground. The base depth really has had nothing to do with the closing date. It’s been based on the volume (or lack thereof) of people who want to ski and snowboard. Our closing date is not mandated by the Forest Service as some people have guessed. As long as we have adequate snow cover to protect the underlying vegetation the decision when to close is up to the ski area.
It’s a balancing act between guest satisfaction, operational costs, volume, and how our lift tickets and season passes are priced. We are trying to keep the price of our season pass from escalating while we’re getting hammered with increasing costs across the board. It wasn’t that many years ago when the least expensive adult season pass cost $800 in September. Those of you who have been purchasing 4x4s for just a few years are probably unaware of that.
We ask ourselves, at what point are we doing our customers as well as the company a disservice by continuing to run at a loss? You can imagine that there has to be a point where you have to call it quits if people are not coming even if you have snow on the ground. I’d like nothing more than to operate until we have no snow left to ski on. There simply has not been that kind of demand in the late season in the past.
In the 1980s I worked at Keystone Resort in Colorado. At the time, Keystone and Arapahoe Basin were jointly owned by Ralston Purina (yes, the dog food company) so I had a free pass at both areas. I was making $5.10 / hour working behind the front desk at the Lodge at Keystone while skiing the lift served areas a minimum of 120 days / nights per season. I had the early shift so most every afternoon and night was spent sliding. The ski patrol would let me bring my golden retriever on the gondola between 9:00 and 10:00 p.m. each night to let him get some exercise running down the mountain. I drove a beat up Toyota Tercel and carried a canoe around on the top all winter for some reason – I guess I thought it was cool. When A-Basin would close around July 4th, we’d spend the next few months skinning and 3-pinning on snow fields at Loveland Pass, Saint Mary’s Glacier, and over at Independence Pass. Late season skiing is in my blood.
A-Basin always stays open as late as possible and maintains strong demand through the end from the Denver market. It was a lot of fun back then: The Beach, Pallavicini, East Wall, etc. We would love nothing more than to see the local skier and snowboarder culture change so that late season riding was a big deal at the Meadows!
Admittedly, we’re a bit skeptical that it will work. This feeling is based on past experience. Maybe this year and future years will be different. We’re going to pull the management and marketing teams together and put plans together to make it fun and exciting this April. Hopefully you all will prove us wrong and we can create what A-Basin has done for so many years.
Please feel free to click on “comments” below and post your thoughts. We love to hear your suggestions and feedback!
Sincerely,
Dave Riley
General Manager